Gina's Skinny Italian lands Publix and Kroger placement in Tennessee

Gina's Skinny Italian is expanding across Tennessee with products headed to all 62 Publix stores and select Kroger end caps in Middle Tennessee by the end of July. The retail win gives the founder-led Italian food brand a bigger foothold in a key grocery market as it pushes toward broader distribution.

Why it matters: - Gina's Skinny Italian is moving from a niche online brand into mainstream grocery aisles in Tennessee. - The placement gives the low-carb, no-sugar-added brand more visibility with shoppers looking for better-for-you Italian foods. - The retail expansion strengthens the brand's case for future regional and national growth.

What happened: - Gina's Skinny Italian products are set to be in all 62 Publix locations across Tennessee by the end of July. - Select Middle Tennessee Kroger stores are featuring Gina's Skinny Italian products on end caps. - Founder Gina Sicilia launched the brand during the COVID-19 pandemic after her music career paused. - The brand is also sold online at ginaitalian.com and on Amazon.

The details: - Gina's Skinny Italian sells low-carb pasta, creamy sauces and other Italian staples. - The product line is free from added sugar and artificial ingredients. - Sicilia said she started the company from a passion for Italian food, wellness and preserving flavor without compromise. - Sicilia said expanding into Publix is especially meaningful because she used to shop there daily during the pandemic while experimenting with recipes. - Publix said it is proud to feature Gina's Skinny Italian products in all Tennessee stores as part of its support for local entrepreneurs. - The Kroger end-cap placement is a notable retail spot that often signals strong consumer demand and established momentum. - The brand is available at Publix and select Kroger locations throughout Middle Tennessee. - The company also promotes its social channels at @ginasitaliancuisine.

Between the lines: - The dual placement suggests grocery buyers see room for a founder-led brand built around health-conscious Italian comfort food. - End-cap space at Kroger can function as a trial accelerator, giving the brand a better shot at turning regional awareness into repeat sales. - The move also shows how food brands launched during the pandemic can use e-commerce traction to win physical retail placement.

What's next: - Sicilia said the Tennessee expansion is just the beginning of a push toward national and eventually international distribution. - Gina's Skinny Italian will need strong sell-through in Tennessee to support more retail wins beyond the region. - Continued online sales on the brand's website and Amazon can help backstop growth as store availability expands.