EU launches 3-year campaign for organic wines in France, Germany and Italy

A new EU co-funded campaign, EU-thentic Organic Wines, has launched to promote organic wines and the EU organic logo across Germany, France and Italy from 2026 to 2029. The project links Abruzzo and Bordeaux producers to boost recognition of certified organic wine and the system behind it.

Why it matters: - EU-thentic Organic Wines aims to make the EU organic logo easier to recognize and understand for wine operators, media and consumers. - The campaign is designed to strengthen demand for European organic wines in three major markets: Germany, France and Italy. - The project also seeks to connect product quality with the rules, controls and certifications that support EU organic standards.

What happened: - EU-thentic Organic Wines officially launched on October 12, 2026. - The three-year campaign runs from 2026 to 2029. - The project is co-funded by the European Union under Regulation (EU) No. 1144/2014. - The Consorzio Tutela Vini d’Abruzzo leads the project. - The ODG des Premières Côtes de Bordeaux et Cadillac is the project partner. - The campaign is centered on organic wines from Abruzzo and from the Premières Côtes de Bordeaux and Cadillac.

The details: - The campaign focuses on the EU organic logo, also called the Eurofeuille, as the visual marker for products certified under EU organic rules. - Activities will include participation in Wine Paris, ProWein and Vinitaly. - The program also includes masterclasses for industry professionals. - Study trips to production areas are planned to give participants direct exposure to the wines and their origins. - Communications work, press initiatives and digital content will explain the meaning of EU organic certification. - The campaign will also highlight the appellations, territories and production heritage represented by the two partner groups. - The Consorzio Tutela Vini d’Abruzzo was created in 2002 and protects, promotes and values major wine appellations in Abruzzo. - The ODG des Premières Côtes de Bordeaux et Cadillac represents producers in one of Bordeaux’s historic wine areas. - The project will reach operators in the wine sector, industry professionals, media and consumers. - Its stated goals are to increase recognition of the EU organic logo, deepen understanding of the guarantees behind it and support the competitiveness of the featured organic wines. - Project information is available at More information and on Instagram at @eubiowines_fr.

Between the lines: - The campaign is as much about education as promotion. - By pairing Abruzzo with Bordeaux, the project frames organic wine as a shared European system rather than a local marketing claim. - The effort suggests the EU wants certification marks to function as consumer signals, not just label details. - Alessandro Nicodemi, president of the Consorzio Tutela Vini d’Abruzzo, said the project gives producers a way to present organic wine as both authentic to territory and rooted in quality certification.

What's next: - The campaign will roll out events, tastings and information activities across Germany, France and Italy through 2029. - Organizers expect the project to build familiarity with the EU organic logo and the organic wine category over time. - The next phase will center on public-facing promotion and direct engagement with trade audiences and consumers.