Unisex perfumes account for half of Scento decant orders in 2026

Scento says unisex fragrances made up 51.0% of its perfume decant orders from Jan. 1 to Oct. 20, 2026, with the share staying above half every month since May. The data points to growing demand for gender-neutral scents across Scento's European markets as the gift season approaches.

Why it matters: - Unisex fragrances are now the biggest category in Scento's order mix, signaling a shift in how shoppers buy perfume decants. - The trend matters for gift buying because Scento groups gift options by recipient and budget ahead of the holiday season.

What happened: - Scento said unisex perfumes made up 51.0% of 99,546 perfume decants ordered between Jan. 1 and Oct. 20, 2026. - Men's perfumes accounted for 29.2% of orders. - Women's perfumes accounted for 19.9% of orders. - The unisex share rose from 47.6% in January to 51.9% in May. - The share reached 52.8% in September and again in October through Oct. 20. - The unisex category stayed above 50% in every month since May.

The details: - Among Scento's nine markets with more than 400 orders, the Czech Republic led with 56.3% unisex orders. - France followed at 55.6%. - Germany and Italy, Scento's two largest markets, were just below half at 49.1% and 49.2%. - The top three unisex perfumes ordered on Scento in 2026 were Louis Vuitton Ombre Nomade, Maison Francis Kurkdjian Baccarat Rouge 540 Extrait and Louis Vuitton Pacific Chill. - The leading men's perfumes were Louis Vuitton Imagination, Creed Aventus and Xerjoff XJ 1861 Naxos. - The leading women's perfumes were Amouage Guidance, Amouage Guidance 46 and Parfums de Marly Valaya. - Scento groups perfume gift ideas by recipient and by budget, from single travel sprays to sets of 8 ml sprays delivered together in one parcel. - Scento's Secret Santa page under €20 includes perfumes sold as 5 ml or 8 ml sprays at €20 or less. - Scento gift cards range from €25 to €150 and can be used across the full catalogue.

Between the lines: - The data suggests Scento shoppers are increasingly comfortable giving or buying fragrances without a gender label. - Germany and Italy sitting just under 50% show the shift is broad, but not uniform across Scento's biggest markets. - The strong showing for unisex scents also fits Scento's emphasis on small-format, gift-friendly purchases.

What's next: - Scento is positioned to use the gift season to push unisex decants, travel sprays and gift cards. - The company will likely watch whether the unisex share stays above half through the rest of the year. - Scento's reporting window runs through Oct. 20, so late-year holiday demand could push the mix further.

The bottom line: - Unisex perfumes have become Scento's dominant decant category in 2026, and the company enters peak gifting season with that momentum. - The figures count paid perfume decants in Scento.com orders placed between Jan. 1 and Oct. 20, 2026, Paris time, excluding cancelled orders, free gifts, gift cards and accessories. - Scento classed each perfume as men's, women's or unisex based on its catalogue. - Monthly shares use the same rules, with October counted through Oct. 20.